8 November 2010 - The renowned weavers of Safavieh Rugs introduce their first collection of sustainable indoor rugs by celebrity design icon Thom Filicia. The new collection is made from 100% natural, extremely fine strands of hemp that is combed, brushed and softened to create the look and feel of coarsely woven wool, for indoor use. Also, the collection includes seven designs and a new, earthy color palette using pure vegetable dyes, according to the company. Hand-knotted in India, the collection is designed to bring a transitional and colorful look to the eco-friendly rug category, according to Safavieh. As with all Thom Filicia licensed home products, the rugs are named for settings associated with the designer's childhood in upstate New York. Interior designer Thom Filicia is most famous for his role as an interior design expert on the American television program Queer Eye for the Straight Guy. He is also a co-author of a book based on the show.
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